Below you'll find a list of all posts that have been categorized as “WeChat guides & tips”
On Feb 24th, WeChat made an upgrade to its analytics backend. The newly available information includes: Source of traffic (where does the reading come from): Official Account push messages, account posting history page, WeChat Moments, Directly shared by a friend, and Other source. Transparency about the number of reads and the number of unique users Number of users who shared the article (used …
It took only 5 years for WeChat to become the Chinese “One APP to rule them all”. What can’t you do on WeChat? Today, we look as a few unexpected tools you can access from the APP that can make your life so much easier: Booking an ayi (house cleaning lady) Order a dry cleaning pick-up Order food from pretty much …
How do WeChat and Facebook’s marketing strategies differ? We’ll look at this question in two steps. Part 1: how did Instagram, Facebook and WeChat get where they are today? Part 2: what are they doing today in order to maintain their momentum? Part 1: Origin stories, how did Instagram, Facebook and WeChat get their first followers? Facebook origins The Facebook …
How to setup a Cross-border WeChat account? In order to set up a Cross Border WeChat account, you need to have three things: a China-visible WeChat account a WeChat cross-border payment account a WeChat e-commerce website. China-visible WeChat account To apply to a China-visible WeChat account, companies will most often need to have Chinese business license. Each Chinese business license can …
China is the number one foreign buyer of U.S residential real-estate, and purchased 8.6 billions USD of commercial real estate in the US, in 2015 alone. Given these number, it is no surprise that foreign real estate companies are trying to promote their properties through WeChat, the largest social network in China. We picked a few case studies in the real …
We analyzed 3 platforms enabling you to set up a membership program on WeChat: User can have their own membership profile, keep track of order history Incentivize your customers to repurchase with membership points Expand customer base through referral programs. For example, three-layers revenue sharing systems so that users who make referrals get to share part of the revenue Enable to track users data …
You can invest hundreds of thousands to build a good WeChat platform and acquire followers through advertising and long term content marketing. Or You can take the shortcut: acquire an existing WeChat account with millions of followers. Discover a multi million dollars market that most people have never heard of. How do you value a WeChat account? There isn’t any …
5 ways brands failed at marketing themselves on WeChat… which are also 5 ways you can improve your own strategy. 1. BuzzFeed Content on BuzzFeed is hardly sharable: the company is indeed using mostly pictures and videos which by definition are extremely difficult to share on WeChat (as opposed to the classic “news” articles). By taking this approach, BuzzFeed is …
As big as Tencent is, the WeChat backend system is far from perfect: Only stores customer messages for 3 days No CRM function Not easy to send targeted message to groups based on location/gender/age or other user characteristics Very limited data analytics for WeChat shop’s performance Cannot track WeChat website’s performance Cannot schedule a specific time to push messages And many other …
Dare to pick up the call from a stranger? HTML5 viral campaigns pretending to be an incoming call are the most eye catching viral campaigns of this year. Here is 5 amazing “incoming call campaigns” you can draw inspiration from for your own branding. Case 1: The unexpected entrance of Wu Yifan Viral score: ★★★★★ Product: Game Target: Young audience who …
