Mary Meeker’s Internet report 2015: WeChat highlights Thomas Graziani May 31, 2015 WeChat news Mary Meeker’s annual report shares about the state of the web, but what does it say about WeChat? Contents Toggle Messaging Apps have the highest level of engagement, WeChat is #3WeChat also #3 platform in MAU behind WhatsApp and Facebook messengerAsian platforms leading the way in terms of number of function integration, WeChat is a key playerWestern platforms lagging behind in terms of holistic integrationHowever, the future seems to be in multi-purpose platforms like WeChat China leading the way in mobile subscription and smartphone penetration rateElevate your China Marketing with AI-Driven Analytics and Creativity. Let’s Talk. Messaging Apps have the highest level of engagement, WeChat is #3 WeChat also #3 platform in MAU behind WhatsApp and Facebook messenger Asian platforms leading the way in terms of number of function integration, WeChat is a key player Western platforms lagging behind in terms of holistic integration However, the future seems to be in multi-purpose platforms like WeChat China leading the way in mobile subscription and smartphone penetration rate Elevate your China Marketing with AI-Driven Analytics and Creativity. Let’s Talk. Contact us. Share via: Facebook Twitter LinkedIn