What is the best way to find out what our customers want the most? You ask them, aka, you do surveys. Here is a comprehensive review of the best platforms to carry WeChat surveys.
1. Drip ( 水滴微信平台)
Fee: Free
Language: Chinese
Cross Platform: yes
Mobile App: No
Pros: Drip has many features which enable anything from choosing pictures, entering dates, and a very sleak design
Cons: Drip necessitates a WeChat public account and has a very steep learning curve because of its numerous functions
Website: http://weixin.drip.im
This very comprehensive platform leveraging the Wechat API, adding more useful functions to it for Wechat public account users – it synchronizes with your public Wechat account, thus allowing you to draw data from your Wechat account, which makes the WeChat survey creation process easy and efficient once you mastered the platform.
The design of drip.im is clean and efficient.
drip.im has features which are unseen on its competitors, such as the ability for users to upload files or pictures as answers to the survey.
Because of the WeChat integration, your account can send you push notifications once people take the WeChat survey, and you can easily keep track of the results.
On the back-end side, a very comprehensive dashboard enables you to see the evolution of results over time and easily makes sense of the data you received.
The platform also enables you to organise lucky draws, incentivizing users to participate, interact, follow your WeChat account.
However, the number of features included in drip.im means it can be daunting at first use, especially for non-Chinese speakers. It is the best choice for companies needing an efficient solution with good design and comprehensive data analysis.
2. Hudongba.mobi, ( 互动吧）
Fee: Free
Language: Chinese
Cross Platform: yes
Mobile App: Yes
Pros: very easy to set-up
Cons: less appropriate for big enteprises use
Website: http://www.hudongba.mobi/
Just like the name indicates, it is the most interactive platform out of the 5 featured in this article (the word “hudong” – 互动 – means interactive).
This interesting, one-click survey/polling solution is specifically designed for social media platforms: Wechat, Weibo, QQ, etc. Using it is as simple as sending the message “hudong.ba’ to any of your friends via WeChat.
That message then becomes clickable and takes you to a platform enabling you to:
-Organize an event
-Vote
-Publish an article
-Recruit participants
-Send out gifts
With the integration of pictures, videos, message and location, you can send a WeChat survey to your followers for a flash sales, details of a secret event your followers have been waiting to find out about, or just among your friends to find out who is nearby and free to join you for a drink.
The survey also enable users to leave comments.
3. Wechat native voting function
Fee: Free
Language: Chinese
Cross platform: No
Mobile App: No
Pros: very easy to set-up and directly integrated into WeChat push messages. Users can see the answers of others after they voted, thus providing an incentive
Cons: necessitates a WeChat public account, limitation of number and types of answers
Website: https://mp.weixin.qq.com
The most organic platform is probably the voting function built in Wechat public accounts (so, you will need a public account to use it). You can easily access it directly from your public account management panel.
The process is straightforward, but has strict constraints: no more than 6 answers and each answer should be no more than 15 characters.
The native voting function however has two main advantages:
-Users can see the results after they voted, thus providing an incentive to participate
-You can directly include the poll into a “push” message sent to all of your followers (other options would require users to click a link in order to access the survey)
4. Diaochapai ( 调查派）
Fee: 199 RMB / month to access most functions
Language: Chinese
Cross Platform: yes
Mobile App: No
Website: http://www.diaochapai.com
Diaochapai is above all a solution for enterprises.
It stands out through:
– Complete customization, including adding your own logo, CSS styling, etc…
– Extensive dashboard enabling to visualize data across categories, users and analyse trends
However, these functions are restricted to the paying users of the APP: you will need to pay 199 RMB per month in order to access the function which make Diaochapai stand out.
5. Wenjuan ( 问卷网)
Fee: Free
Language: Chinese
Cross platform: yes
Mobile App: No
Pros: if you are very pressed with time or lack inspiration, Wenjuan contains complete survey templates you can use right away
Cons: limited in terms of either input formats or easy-of-use compared to other platforms
Website: http://www.wenjuan.com/
Wenjuan tries to differentiate from its competitors via a very comprehensive list of templates: do you want to launch a customer satisfaction survey but you’re not quite sure what are the things you should inquire about? Wenjuan already has a complete template including all typical questions ready for you to use.
In just a click, you can get the survey ready for use. You now just have to make the few adjustments relevant to your specific brand or product, and you are good to go.
Wenjuan however lacks core features to make it truly stand out: it is less comprehensive than drip.im when it comes to survey options, and more complicated than hudong.ba to set-up.
Conclusion:
What will be the best platform for your WeChat survey will depends on your specific objectives.
If you need instant result for a location based survey, Hudongba is the best choice. As for a more comprehensive survey on Wechat to improve your O2O result, Drip would be the one to go to.
A quick and easy solution for a simple survey would be the WeChat native native voting function.
For a more comprehensive, data-heavy survey that works well across platforms you can choose between Wenjuan and Diaochapai.