Online sales of imported goods have grown at a compounded rate of 63 percent in the five years to 2015, reaching 638 billion RMB ($98 billion) and accounting for 17 per cent of China’s total online retail sales, according to data from Mintel Group Ltd. Last week, the government released a new Tax rule for cross-border commerce that will tighten the control …
On Feb 24th, WeChat made an upgrade to its analytics backend. The newly available information includes: Source of traffic (where does the reading come from): Official Account push messages, account posting history page, WeChat Moments, Directly shared by a friend, and Other source. Transparency about the number of reads and the number of unique users Number of users who shared the article (used …
How to setup a Cross-border WeChat account? In order to set up a Cross Border WeChat account, you need to have three things: a China-visible WeChat account a WeChat cross-border payment account a WeChat e-commerce website. China-visible WeChat account To apply to a China-visible WeChat account, companies will most often need to have Chinese business license. Each Chinese business license can …
We analyzed 3 platforms enabling you to set up a membership program on WeChat: User can have their own membership profile, keep track of order history Incentivize your customers to repurchase with membership points Expand customer base through referral programs. For example, three-layers revenue sharing systems so that users who make referrals get to share part of the revenue Enable to track users data …
Tencent launched a new Red Envelope game today, users can send pictures that can only be viewed if friends send them a red envelope. How does it work? You can pick a special photo and send it to your moments. But here is the catch: your friends can only see a blurry picture. If they want to see the picture, they …
You can invest hundreds of thousands to build a good WeChat platform and acquire followers through advertising and long term content marketing. Or You can take the shortcut: acquire an existing WeChat account with millions of followers. Discover a multi million dollars market that most people have never heard of. How do you value a WeChat account? There isn’t any …
Zou Tong, lead manager of LinkedIn’s WeChat account, shares the secrets which helped him grow LinkedIn’s WeChat account to 1 million followers within 1 year. Some basic principles when you operate you WeChat account Don’t treat WeChat marketing as a weekday job Zhou says: “One way to rapid grow WeChat follow is to report about current events. This means you have to …
5 ways brands failed at marketing themselves on WeChat… which are also 5 ways you can improve your own strategy. 1. BuzzFeed Content on BuzzFeed is hardly sharable: the company is indeed using mostly pictures and videos which by definition are extremely difficult to share on WeChat (as opposed to the classic “news” articles). By taking this approach, BuzzFeed is …
We summarized the most important changes of each major social media platform during the year 2015. WeChat WeChat update its features every other week. In 2015, it keeps opening its platform for more advanced customization while encourages high quality original content. January, WeChat first introduce “Original Content” function that protects copyright of articles February, menu function is opened to all verified WeChat account …
