Known as China’s Instagram counterpart, Little Red Book should not be approached in the same way as Instagram. Here are a few key trends for 2024: Learn more about the complete Little Red Book marketing guide here. Trend #1 Zoom: Xiaohongshu stores are booming as live-streaming picks up Xiaohongshu has been rapidly expanding its live-streaming e-commerce capabilities as part of …
As 2024 unfolds, Little Red Book (also called Red or Xiaohongshu) becomes a crucial force in luxury and premium brand marketing. With an anticipated IPO by 2024, Xiaohongshu is now a prime China marketing channel. It captivates a wealthy, young urbanite audience, making it a key destination for luxury and premium brands. Little Red Book (Xiaohongshu) Overview Little Red Book …
Chinese New Year Marketing Ranking – Luxury Handbags and Shoes Industry Chinese New Year marketing engagements include both brand and organic content. Luxury Sector Chinese New Year Marketing Summary Insights Offline artistic installations The recent Chinese New Year marketing campaigns by luxury brands have showcased a significant uptick in the deployment of offline artistic installations, a testament to the brands’ …
Highlights of China Jewelry Report 2023: In H1 2023, the fashion jewelry market contracted by -22% to 4.7 billion RMB compared to 2020. Post-pandemic, luckily we are seeing a slow recovery of 1% growth compared to 2022. Chinese firms showed resilience, while international brands bore the brunt of the downturn. Monica Vinader, Emporio Armani, Lola Rose, Agatha, and Gucci are among the fastest-growing international brands …
China has been heavily focused on improving inefficiencies, leading to intense competition on even the smallest things. This phenomenon, known as neijuan (内卷) in Chinese, has been further intensified with the introduction of AI in the industry. Here are some AI use cases in China’s social media and e-commerce space. NetEase uses AI for creating product photoshoots, packaging design, and …
As an agency that provides Tmall and social media services, the most common question that comes up throughout operation are: how much money should we spend on social media vs. Tmall? I interviewed clients, other brands, agencies, and platforms to conclude with the following trend: The social vs. Tmall spending ratio varies widely among the brands we studied (from 80% …
Brands considering launching in China have many options to consider: opening offline stores, striking deals with local distributors, or working with a Tmall partner. Testing product-market fit via Chinese social media can be a lightweight solution that will save you millions. Why is testing digitally important? The Chinese market is unique in every way. You are at huge risk if …
Tmall has a massive display ads system divided into 16 Tmall advertising formats. Optimizing the spending on Tmall is one key operational tactic to increase revenue in China’s largest marketplace. In this article, we will introduce： The major Tmall advertising formats How to create a strategy for each type of Tmall advertising What is a good ROI for Tmall advertising …
The pandemic has caused damages to the world’s economy, but for internet companies, it’s an opportunity for growth and expansion. JD, Alibaba, and Pinduoduo, the 3 largest Chinese e-commerce companies, have released their financial earnings last week. More active e-commerce users as a lasting impact of COVID-19 The pandemic has changed the users’ behavior by forcing most people to stay …
Douyin is pushing Douyin stores and starts to softly break ties with Taobao Douyin recently started to block a Taobao order management system, Qianniu 千牛, from accessing its Douyin store e-commerce data. Douyin launched Doudian 抖店, an order management system, similar to Taobao’s Qianniu at the end of 2019. It’s a comprehensive e-commerce system for merchants to create products, manage …
