Below you'll find a list of all posts that have been tagged as “Red / Xiaohongshu”
Chinese New Year Marketing Ranking – Luxury Handbags and Shoes Industry Chinese New Year marketing engagements include both brand and organic content. Luxury Sector Chinese New Year Marketing Summary Insights Offline artistic installations The recent Chinese New Year marketing campaigns by luxury brands have showcased a significant uptick in the deployment of offline artistic installations, a testament to the brands’ …
Red (Xiaohongshu) has become a must-do for domestic and international brands operating in China. However, treating your Red content the same way as Weibo content will not work. So how to plan your Red (Xiaohongshu) content marketing strategy to generate real engagement and followings instead of just talking to yourself? This article will give four practical tips to optimize your …
Since the pandemic in 2020, Chinese consumers have been adapting to the ever-changing external environment and adjusting their preferences, lifestyles, and purchasing decisions. Today we will share updated insights from Red Content Trends Report, to help brands better understand their audience in post-covid China and discover new opportunities underlying the challenges. In this article, we will explain: Red (Xiaohongshu) updated …
