Here are 5 interesting news this week in the Chinese Digital world! Bilibili added direct links to Taobao Bilibili finally enabled authors to add e-commerce links taking users to Taobao. Users can click on a Tabao product link located at the bottom of a video or live-streaming session. KOLs can also add their own store on their profile page, similar …
Zhang Yuqi & Xin Ba – 223 million RMB sales on a Kuaishou live-streaming Zhang Ting – 256 million RMB sales during her first Douyin live-streaming Liu Tao – 148 million RMB sales during her first Taobao live-streaming These record-breaking data reports show that Chinese celebrities are also becoming live-streaming superstars. Live-streaming overview According to the China Statistic Bureau and …
Ocean Insights, a Bytedance subsidiary, released a Douyin Beauty Industry Report 2020. The report shows Douyin is increasingly becoming a good marketing channel for beauty and cosmetics brands. Some highlights for the Douyin beauty industry includes: Daily video view reached 1.2 billion Beauty video content has increased by 228% YoY in 2019, above the average Douyin YoY growth of 192% …
Douyin live-streaming generates lots of buzz lately: Luo Yonghao, the tech KOL & ex-founder of Smartisan smartphone, sold 168 million RMB during his 1st campaign Celebrity Li Xiaolu sold 35 million RMB in her 1st campaign Chairwomen of Glee, a large electronic brand, sold 232K RMB Is Douyin live-streaming the next channel to spend your marketing budget? Or is it too …
Quest Mobile Female Consumption Trend Report Quest Mobile released the Female Consumption Trend Report. WeChat is the top traffic source for Taobao (excluding direct traffic) among female consumers: 18.8% of Taobao female consumer traffic initiates from WeChat. In contrast, Weibo only contributes to 1.7% of the Traffic despite the deep integration with Taobao. Douyin is the 2nd largest traffic source …
Tencent continues to lose market share in mobile time usage to Toutiao Back in the good old 2016, the Tencent ecosystem used to represent over 50% of the time Chinese users spent on mobile devices (source: Mary Meeker’s report). Now Tencent only takes up 42.9% of user’s time. This lost market share goes to Toutiao, the parent company of Douyin, …
WeChat recently launched a short video feed called Channels… what do we think about it, and most importantly, what do Chinese Key Opinion Leaders (KOLs) think about the new feature? WeChat Video Channels WeChat short video platform looks very similar to the Facebook timeline. Surprisingly, this means its UX is also very different from other short-video platforms such as Douyin …
Kuaishou and Douyin are the two largest short-video platforms in China. However, due to the difference in their audience demographics, the 2 platforms have evolved quite differently: Kuaishou has 3-5 times higher e-commerce conversion rates compared to Douyin Kuaishou is more likely to evolve as a closed e-commerce ecosystem while Douyin signed a strategic partnership with Taobao Kuaishou’s is more …
The transition from offline to online is usually gradual. But the coronavirus epidemic has pushed lots of retail businesses to the edge of bankruptcy, and many of them have to choose between going online or die. A retail business shifting sales to its WeChat Mini-Program BESTSELLER Fashion Group China is one of the biggest fashion retailers in China, with more …
WeChat provides a unique environment for many SaaS systems to thrive. (WalktheChat is one of them). During the last WeChat Open Class conference in Guangzhou, two SaaS companies really stood out… Qingcheng Tech Around 2 years ago, I noticed most gyms I know around Beijing started to use the same system to handle member signup on WeChat. The system is …
