Below you'll find a list of all posts that have been categorized as “New WeChat features”
Brands considering launching in China have many options to consider: opening offline stores, striking deals with local distributors, or working with a Tmall partner. Testing product-market fit via Chinese social media can be a lightweight solution that will save you millions. Why is testing digitally important? The Chinese market is unique in every way. You are at huge risk if …
In the middle of January 2021, Douyin – the Chinese version of Tik Tok – launched a new feature: Douyin Payment. With more than 600 million Daily Active Users (DAU’s), Douyin is a content powerhouse in China. But will it manage to stand out in the payment market? What is Douyin Payment? Douyin payment is a payment option provided to …
Company Mission WalktheChat’s core mission is to launch brands in China using social and digital channels. Most of our clients are fashion, handbags, cosmetics, and jewelry brands with high-potential of success in the Chinese market Position summary The Recruitment Ninja’s responsibility is to ensure that the WalktheChat team is and remains a team of A-players. The Recruitment Ninja must fine-tune …
Since the beginning of 2020, WalktheChat experienced accelerating growth: we became the first Shopify Sales Channel enabling sales to China, started offering Douyin and Kuaishou marketing services to our clients, and expanded our Tmall operations. This growth came with a lot of pressure on our operations team. We quickly realized something: our recruitment process wasn’t on par with the company’s …
WeChat has recently been under fire, suffering from intense competition from short video platforms Douyin and Kuaishou. There is however one bright spot for the largest social network in China: WeChat Mini Programs are still booming, both in number of users and engagement rates. Growth and engagement WeChat Mini Program Monthly Active Users (MAUs) grew from 743 million to 829 …
The largest Chinese marketplaces and platforms are already famous abroad: WeChat, Tmall, Red, JD.com, or Douyin don’t need further introduction. But beyond these super-platforms, there exist a large number of niche channels that can help foreign brands sell to China. Need help listing on one of these channels, or would you like to discover more channels to promote your brand? …
The pandemic has caused damages to the world’s economy, but for internet companies, it’s an opportunity for growth and expansion. JD, Alibaba, and Pinduoduo, the 3 largest Chinese e-commerce companies, have released their financial earnings last week. More active e-commerce users as a lasting impact of COVID-19 The pandemic has changed the users’ behavior by forcing most people to stay …
Today we share 4 news from the Chinese digital space, from the impact of COVID to WeChat Mini-programs. China’s Internet Usage Back to Pre-COVID levels According to a report by QuestMobile, daily time spent by Chinese users is back to its pre-COVID level. Internet usage boomed during the pandemic, jumping from 6.0 hours per day in December 2019 to 7.3 …
Douyin is pushing Douyin stores and starts to softly break ties with Taobao Douyin recently started to block a Taobao order management system, Qianniu 千牛, from accessing its Douyin store e-commerce data. Douyin launched Doudian 抖店, an order management system, similar to Taobao’s Qianniu at the end of 2019. It’s a comprehensive e-commerce system for merchants to create products, manage …
With Douyin, Kuaishou and Red becoming stronger and stronger in the Chinese social media space, it is getting harder for brands to decide which platform to pick. Here is some data that will help you decide where to run KOL campaigns depending on your brand and positioning. Social platforms demographic data In terms of gender, Red and Weibo are heavily …
