Below you'll find a list of all posts that have been categorized as “New WeChat features”
Online sales of imported goods have grown at a compounded rate of 63 percent in the five years to 2015, reaching 638 billion RMB ($98 billion) and accounting for 17 per cent of China’s total online retail sales, according to data from Mintel Group Ltd. Last week, the government released a new Tax rule for cross-border commerce that will tighten the control …
When we meet our readers in real life, one question keeps coming back: where do you get all the data you are publishing? Today, WalktheChat opens the kimono: discover our sources, and start following them first hand. But don’t worry! We’ll still be around to give you an extra layer of insights! Newsrank.cn Newsrank.cn is the “barometer of WeChat accounts”. …
2016 is, no doubt, the year of Virtual Reality (VR). Last November, Tencent unveiled its plan to develop Virtual Reality. It had previously invested in Epic Games and Altspace VR. But what will VR look like for WeChat and messaging in general? What’s the difference between VR and AR? Virtual reality means (VR) you put on a headset and then …
WeChat Enterprise APP… What is it, and why it will fail. Tencent has announced yesterday the release of a new separate APP for companies internal communication. Or in another words: a surprising cross-breeding of WeChat and Slack. What will the APP look like? Unsurprisingly the APP will look… very much like WeChat The “Enterprise WeChat” APP is basically WeChat with: …
On Feb 24th, WeChat made an upgrade to its analytics backend. The newly available information includes: Source of traffic (where does the reading come from): Official Account push messages, account posting history page, WeChat Moments, Directly shared by a friend, and Other source. Transparency about the number of reads and the number of unique users Number of users who shared the article (used …
China is the number one foreign buyer of U.S residential real-estate, and purchased 8.6 billions USD of commercial real estate in the US, in 2015 alone. Given these number, it is no surprise that foreign real estate companies are trying to promote their properties through WeChat, the largest social network in China. We picked a few case studies in the real …
We analyzed 3 platforms enabling you to set up a membership program on WeChat: User can have their own membership profile, keep track of order history Incentivize your customers to repurchase with membership points Expand customer base through referral programs. For example, three-layers revenue sharing systems so that users who make referrals get to share part of the revenue Enable to track users data …
It’s the time of the year where Chinese tech companies go head to head with red envelope/lucky money/hong bao campaigns to win over netizens across the country. Last year we saw Tencent and WeChat team up with CCTV’s Chinese New Year Gala that brought in many “shakes” into the new lunar year. This year the partnerships have shifted to Alipay …
Tencent launched a new Red Envelope game today, users can send pictures that can only be viewed if friends send them a red envelope. How does it work? You can pick a special photo and send it to your moments. But here is the catch: your friends can only see a blurry picture. If they want to see the picture, they …
WeChat released just last week a new platform enabling to manage moment ads via a self-service platform. The features Accounts with “Moments ads” enabled can now be invited to a self-service platform enabling them to send targeted Moment ads by themselves Users will also be able to automatically “top-up” their account without having to reach out to Tencent ads sales …
