Below you'll find a list of all posts that have been categorized as “New WeChat features”
There’s a question that we keep hearing repeatedly: once users are reading my WeChat article, how do I get them to follow my account? Even harder: when users are visiting my H5 campaigns, how do I convert them into followers? It turns out there is a great answer to it, and that most accounts are doing this completely wrong. How …
This week, WeChat released the long-awaited 2.0 version of their Mac OS client. The new interface brings a lot of cool features, but may well mean the death of WeChat service accounts… What’s new with 2.0? The new 2.0 version brings core improvements such as: Ability to send stickers from the Mac version of the APP You can now access …
It’s been busy weeks for WeChat, with a business model pivot for Youzan and a crackdown of Tencent on pyramid schemes. Here’s a summary of the key events. 1. Youzan starts charging 4,800 RMB per year Starting on July 8th, Youzan, one of the largest WeChat e-commerce platform (claiming more than 2 million registered businesses) switched to a paid model. …
We have written it before: Key Opinion Leaders (KOL) are maybe the best way to promote your company on WeChat. But how exactly can you find the right KOL for your industry? Here are platforms which help you do just that. Newrank.cn 新榜 Newrank.cn is a familiar name to our readers: it is the platform ranking all the major WeChat …
Facebook is literally, step by step, becoming a WeChat copycat. After inspiring itself from WeChat payment and WeChat public accounts, it is now copying much of the public accounts design. How Facebook is copying WeChat account menus 3 months ago, Facebook announced it would launch “bots” on public accounts. These accounts looked very much like… WeChat public accounts. Facebook hoped it …
Mary Meeker’s Internet Report has just been released. What does it say about WeChat this year? WeChat Tencent is the clear winner in the mobile market in China, representing more than 50% of mobil usage. WeChat alone represents 35% of time spent on mobile, which is more than Baidu and Alibaba combined. This is a 7% increase from last year …
Chinese tourists spend a lot of money when they travel. According to WSJ, Chinese tourists spent more than $229 billion in 2015, a 53% increase from the previous year. Many shopping malls and tourist centers hire Chinese speaking staff. But when it comes to payment, most of places still haven’t caught up with the more popular mobile payment method in China. Today …
There has been much fuss about WeChat trying to export itself outside mainland China. And so far it has failed to do so. Top-performing regions for WeChat outside mainland China So, where is WeChat doing well outside mainland China? You might not have expected it: the #1 country is… Buthan. If you know a bit about geography, you know there is …
WeChat changes. And it changes fast. Here are 5 modifications to the platform which happened just over the last couple of weeks. 1. “Stick on top” for WeChat Public Accounts Among all the new features published lately, this might be the game-changing one. Much fuss has been made about WeChat public accounts replacing APPs on your phone. There is still …
Early this week, WeChat team made an eye-catching move. They rolled out a stringent new set of rules to evaluate any shared content on WeChat, especially regulating links taking users outside of Tencent servers (self-hosted H5). Breaking those rules could result in punishments ranging from an IP block on the illicit content to a permanent ban of your account. As …
