The epidemic and macro environment affected China’s online advertising market, which fell slightly in the first half of 2022. Will it rebound in H2? Although brands continue betting on video and social media ads, top-tier media advertising revenue has also not increased, and competition has intensified. China Online Advertising Market Decrease in 2022 H1 Due to regional COVID outbreaks in Chinese …
China Social Ads: how to run effective ads on WeChat, Douyin, and Red
Social media ads in China can lead to positive results, but brands need to choose the best platform and design an effective targeting strategy. In this article, we will focus on comparing the pros and cons of major social media ads platforms in China, including WeChat Ads, Douyin Ads, and Red Ads. We will introduce: The major platforms for social …