Below you'll find a list of all posts that have been tagged as “douyin strategy”
Douyin, the Chinese version of Tiktok, has become the 2nd biggest social media platform with 680 million Daily Active Users (DAU). We used to consider it as a platform to buy cheap products, but the game is changing. In 2021, Douyin generated 800 billion CNY (~$112 billion) of GMV. Over the years, international luxury houses like Louis Vuitton, GUCCI, Dior, …
Livestream eCommerce has become the “new norm” in China. According to a report published by Taobao Livestream and iResearch, more than 464 million users are used to buying products through Live Streams, which accounts for 44.9% of Chinese Netizens. In this article, we will look at: Overview of Livestream eCommerce in 2021 Taobao Livestream overview, top performing categories, audience insights, …
On April 14th, L’Oréal officially kickstarted its Super Brand Day on Douyin eCommerce. L’Oréal launched a limited collection in collaboration with the Palace of Versailles, with young musician Ouyang Nana as Brand Ambassador. The Super Brand Day event will last from the 14th to the 20th of April. The limited collection includes two products: a facial cream (319 RMB / …
Douyin, the Chinese version of Tik Tok, has taken the country by storm. With 600 million Daily Active Users using the App an average of 67 minutes per day, Douyin is the right place to reach out to Chinese customers. In this article, we’ll dive into Douyin advertising formats and strategies that will help you make the most out of …
