Below you'll find a list of all posts that have been tagged as “china ecommerce”
The Double 11 Shopping Festival in China has just wrapped up. Although the eCommerce platforms didn’t reveal staggering sales figures as they used to, we observe quite lively social discussions before and after the event. By analyzing the social discussions around Double 11, we can get a sense of who the winning brands are in driving engagement and traffic to …
The 14th Double 11 (also known as “Single’s Day”) concluded on November 11th at 24:00. It’s the first year eCommerce giants like Tmall and JD didn’t release total GMV (Gross Merchandising Value) data and growth rate. They have gone ambiguous about the figures, as the campaign took place against a weakened economy growth (3.9% YoY GDP growth in Q3), Covid …
Douyin, the Chinese version of Tiktok, has become the 2nd biggest social media platform with 680 million Daily Active Users (DAU). We used to consider it as a platform to buy cheap products, but the game is changing. In 2021, Douyin generated 800 billion CNY (~$112 billion) of GMV. Over the years, international luxury houses like Louis Vuitton, GUCCI, Dior, …
China has been a crucial market for international sportswear brands. In terms of size, the US remains the largest sportswear market, with an estimated market size of $45 billion, but the industry’s growth rate is only 2.5%. In contrast, China’s sportswear market is the 2nd biggest market globally which exceeded 310 billion CNY (~43 billion USD), but the growth rate …
In the past year, all aspects of society have changed greatly: new cultures, aesthetic styles, and living standards are emerging. Nowadays, Chinese consumers pay more attention to the meaning and self-realization through each purchase. Gen-Zs yearn to express a unique attitude through what they wear. Douyin (the Chinese Tiktok) eCommerce analyzed platform data and published the Top 10 lifestyle trends …
Livestream eCommerce has become the “new norm” in China. According to a report published by Taobao Livestream and iResearch, more than 464 million users are used to buying products through Live Streams, which accounts for 44.9% of Chinese Netizens. In this article, we will look at: Overview of Livestream eCommerce in 2021 Taobao Livestream overview, top performing categories, audience insights, …
The Pet Economy is one of the uprising industries in China despite the COVID impact and restrictions. During the 618 Mid-Year Sale in 2022, Tmall Pet Industry GMV (Gross Merchandising Value) grew by 19% compared to last year, reaching 2.7 billion CNY (~ 400 million USD). During the first 4 hours of the JD 618 event, the Pet industry GMV …
Last week, China started its Mid Year e-commerce shopping festival known as 618 (June 18). It’s the second-largest e-commerce shopping day in China, second only to Single’s Day (November 11). Major eCommerce marketplaces like Tmall and JD.com have started the 618 pre-warm. So let’s take a quick look at brands’ performance up to now. In this article, we will look at: What …
international premium brands on JD.com
Xiaohongshu / Red is the crucial platform during the awareness and consideration phases. Chinese consumers are used to searching on Red for feedback and reviews and then finalizing the purchase on Tmall or Taobao. However, Red is no longer satisfied being only the UGC platform where people look for information. In August 2021, Red announced the “Account-Store Integration” to push …
