Below you'll find a list of all posts that have been categorized as “China Digital News”
Xiaohongshu / Red is the crucial platform during the awareness and consideration phases. Chinese consumers are used to searching on Red for feedback and reviews and then finalizing the purchase on Tmall or Taobao. However, Red is no longer satisfied being only the UGC platform where people look for information. In August 2021, Red announced the “Account-Store Integration” to push …
Dewu (Poizon) is a social eCommerce app where trend-pursuing Chinese millennials and Gen-Z love to socialize and shop. Observing that 70% of daily usage time is spent on watching videos, the App just launched “Video Account” to further leverage the trend, and help creators and brands to better engage with followers and potential customers. Wondering if your brand should be …
On April 14th, L’Oréal officially kickstarted its Super Brand Day on Douyin eCommerce. L’Oréal launched a limited collection in collaboration with the Palace of Versailles, with young musician Ouyang Nana as Brand Ambassador. The Super Brand Day event will last from the 14th to the 20th of April. The limited collection includes two products: a facial cream (319 RMB / …
In early April 2022, Red/Xiaohongshu launched a new marketing feature, “performance optimization mode” (in Chinese: 优效模式) for sponsored content. The tool ensures that the sponsored content performance surpasses 80% of the KOL’s recent posts and guarantees a baseline impression for your collaboration campaigns. Have some unanswered questions about your Red/Xiaohongshu strategy? Get in touch with us! Why do we need …
The China eCommerce giant Alibaba started testing a new eCommerce App “Taibang” (态棒). It focuses on the pop culture and street fashion beloved by young generations, according to ebrun.com. Taibang aims at introducing original domestic designer brands to Gen-Z and millennials with the slogan “Made in China with Attitude.” Youth-oriented fashion eCommerce Compared to Taobao and Tmall, Taibang integrated more …
When talking about B2C platforms in China, Alibaba is usually the first name that comes to people’s mind, seldom do people think of JD.com, the largest retailer in China aiming to compete with Amazon on a global scale. While the middle class is expanding fast in China, Chinese consumers are paying more attention to the quality and authenticity of goods, …
As foreign companies in China go, Starbucks is an unique case. Traditionally a land of tea, China was exposed to the specialty coffee culture in 1999 when Starbucks opened their first shops in China’s larger cities. The coffee chain essentially faced no serious competition in China in the early years, and effectively established itself as a daily routine for white-collar …
Secoo is China’s biggest luxury e-commerce platform. It also offers offline experience centers for shoppers. Here are some highlights of Secoo: Secoo is listed on Nasdaq with $704.808 M market cap as of August 2018 Secoo listed 300,000 SKUs, covering over 3,000 global and domestic brands Gross Merchandise Value reached RMB1,119.5 million (USD$178.5million) for Q1 2018 306,100 orders in Q1 …
Meituan, a company focused on providing lifestyle O2O services, is planning on its IPO aiming to value at 60 billion to 80 billion USD. The company was valued at 30 billion USD during its last funding round in October 2017, ranking Meituan behind Xiaomi and above Airbnb. Lately, Meituan made some bold moves: Going head to head against Didi on …
