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Xiaohongshu / Red is the crucial platform during the awareness and consideration phases. Chinese consumers are used to searching on Red for feedback and reviews and then finalizing the purchase on Tmall or Taobao. However, Red is no longer satisfied being only the UGC platform where people look for information. In August 2021, Red announced the “Account-Store Integration” to push …
Dewu (Poizon) is a social eCommerce app where trend-pursuing Chinese millennials and Gen-Z love to socialize and shop. Observing that 70% of daily usage time is spent on watching videos, the App just launched “Video Account” to further leverage the trend, and help creators and brands to better engage with followers and potential customers. Wondering if your brand should be …
WeChat Channels activates a new incentive plan to push WeChat Livestreaming further: reward traffic coupons to merchants who drive followers to WeChat Livestreaming from external channels, according to Newrank. Looking for help to define or improve your WeChat strategy? Just fill out this 1-minute form and we will be in touch with you: What is WeChat Livestreaming Livestreaming is a powerful …
On April 14th, L’Oréal officially kickstarted its Super Brand Day on Douyin eCommerce. L’Oréal launched a limited collection in collaboration with the Palace of Versailles, with young musician Ouyang Nana as Brand Ambassador. The Super Brand Day event will last from the 14th to the 20th of April. The limited collection includes two products: a facial cream (319 RMB / …
In early April 2022, Red/Xiaohongshu launched a new marketing feature, “performance optimization mode” (in Chinese: 优效模式) for sponsored content. The tool ensures that the sponsored content performance surpasses 80% of the KOL’s recent posts and guarantees a baseline impression for your collaboration campaigns. Have some unanswered questions about your Red/Xiaohongshu strategy? Get in touch with us! Why do we need …
The China eCommerce giant Alibaba started testing a new eCommerce App “Taibang” (态棒). It focuses on the pop culture and street fashion beloved by young generations, according to ebrun.com. Taibang aims at introducing original domestic designer brands to Gen-Z and millennials with the slogan “Made in China with Attitude.” Youth-oriented fashion eCommerce Compared to Taobao and Tmall, Taibang integrated more …
Social media ads in China can lead to positive results, but brands need to choose the best platform and design an effective targeting strategy. In this article, we will focus on comparing the pros and cons of major social media ads platforms in China, including WeChat Ads, Douyin Ads, and Red Ads. We will introduce: The major platforms for social …
Douyin, the Chinese version of Tik Tok, has taken the country by storm. With 600 million Daily Active Users using the App an average of 67 minutes per day, Douyin is the right place to reach out to Chinese customers. In this article, we’ll dive into Douyin advertising formats and strategies that will help you make the most out of …
Double 11 or Singles’ Day has been the most important shopping festival in China for more than a decade. Recently, the booming two-digit year-on-year growth seems to be slowing down. In this article, we will analyze the following points: A brief introduction about Chinese eCommerce giant and Double 11 Why is Tmall Double 11 sales growth slowing down? Is Tmall …
China’s online video market seems to be dominated by 3 companies: Youku (owned by Alibaba), iQiyi (owned by Baidu) and QQ Video (owned by Tencent). A third contender is however worth a look, from users and marketers alike: the hype and versatile platform Bilibili. What is Bilibili? The popular youth-oriented video streaming and sharing giant Bilibili is considered to be …
